ACADEMIA Workshops

Our most popular workshops are on Public Speaking, Media Relations, Personal Branding, AI and Copyright Law, Integrating Cultural Strategy with Public Relations, What Aspiring Pros Should Know about PR and Inclusive Communication Musts. 

A case interview workshop is targeted to business students who aspire to work in consulting or banking. Both industries use the case format heavily in assessing incoming candidates. A case interview is different than a case study in a business course and from a case competition because the student is given the information (or must ask relevant questions to draw out the needed info) during the interview and generally must work through the case in 30-45 minutes with no preparation. However, in a workshop, one can get both tips and some experience with the process, which has proven invaluable in the live setting. 

Dive deep into the concept of influencer marketing as a force for social impact. Unveil how influencers, with their engaged and expansive audiences, can become catalysts for positive transformations across various spheres. Through insights, campaigns and actionable insights, learn how to identify the right influencers, structure campaigns with purpose & measure real-world impact of your efforts.​

Learn a dynamic framework designed to unlock the power of synergy between your mission, your message and the media channels you employ. Explore the psychology of storytelling and the art of crafting messages that not only communicate your mission but also evoke emotions and spark connections. Learn how to curate campaigns that encompass the journey from awareness to advocacy, to measure your message, assess its alignment with the mission and gauge the media effectiveness in propelling your goals forward.

Your voice has the power to inspire change, motivate others, and drive success in the workplace. But how can you tap into that power and become a confident leader? In this talk, you'll learn practical strategies for speaking up and leading with confidence in any situation. From giving presentations to facilitating meetings, you'll discover simple yet powerful tools that will help you communicate more effectively and confidently.

Join us for a transformational workshop to learn about how different people accomplish incredible goals. Gift yourself this chance to craft a clear path to your goals. Set yourself up with goal-setting strategies that actually work. And draft a plan for your best year ever! No matter what your goals are, this workshop will help you get clear on your North Star and your Next Steps. 

Learn how to master negotiations with the toughest bosses and come out on top! This workshop is designed to address the challenges of negotiating with dominant and aggressive managers. It is structured to provide practical skills necessary for effective negotiation in such challenging situations.

This crash course provides an overview of marketing for individuals considering a career in this field or within the startup ecosystem. It is designed to cater to a wide range of learners, including those with extensive knowledge of marketing and those with limited or no prior experience in marketing. The workshop aims to familiarize participants with the key elements of a robust digital marketing stack.

This popular brand strategy workshop simplifies the process of building a strong brand. We use a framework that we have developed over the years and provide a step-by-step process, packed with examples from everyday brands, to help a brand build a unique personality and identity. The workshop usually covers the following areas such as brand personality, voice and tone, messaging and positioning and values. 

Playfully learn and practice wellbeing tools and exercises that improve resilience based on scientific research. Experience neuroplasticity through experiential exercises that mix scientific understanding with practical use.